UI PROJECTS
THE CLIENTS
This section features projects for a diverse range of clients, including Statwolf, Roomex, Fundrec, 256, Integrity 360, and Dublin City Council. Each reflects a unique approach tailored to their needs and goals.
THE PROJECTS
These projects were centered on redesigning websites to enhance clients’ online visibility and user engagement, involving in-depth analysis and strategic planning to align with client objectives.
MY ROLE
I conducted competitor research, assessed information architecture, and meticulously crafted wireframes and prototypes for landing pages and websites. Additionally, I executed UI design to ensure cohesive and visually engaging user interfaces.
NEWSLETTERS
THE PROJECTS
Above, you can see a selection of two newsletters designed for Scoreybudy and Failte.
MY ROLE
I participated multiple times, in the creation of newsletter design and in some cases development for platforms such Hubspot, Mailchimp and Clickdimension.
KEELINGS IG STORIES
THE CLIENT
Keelings, a third-generation Irish family business since 1926, evolved from rhubarb farming to become Ireland’s largest fruit and vegetable distributor. Offering a wide range of fresh produce, including berries, apples, and cherries, Keelings supplies quality fruits and vegetables year-round to retailers and wholesalers.
THE PROJECT
As part of their comprehensive brand promotion strategy, I developed multiple videos to enhance brand awareness on social networks. Each video was strategically crafted to captivate and engage their audience, fostering deeper connections and increasing visibility in their target market.
MY ROLE
I handled the creative direction, storyboarding, motion design, and video editing for these projects independently. Working closely with a content creator, we collaborated on conceptualizing ideas that effectively resonated with the audience, aligning closely with the brand’s goals and vision.
EUROPEAN FOOTBALL WEEK
THE CLIENT
Special Olympics is a global nonprofit organization dedicated to promoting sports, health, and leadership opportunities for individuals with intellectual disabilities, fostering inclusion, empowerment, and acceptance through year-round training and competitions.
THE PROJECT
As part of European Football Week campaign, I collaborated in the creation of various assets, including the hero video above. This initiative engaged local football communities, federations, CSR programs, clubs, foundations, and NGOs in organizing inclusive events for children and youth with intellectual disabilities.
MY ROLE
I managed the creative direction, storyboarding, motion design, and video editing for the project. My goal was to craft a video that effectively communicated the organization’s message through dynamic, energetic, and inspiring storytelling. All text was provided by the client.
UNIVERSITY OF LIMERICK
THE CLIENT
The University of Limerick (UL) is a leading research university in Ireland, recognized for its innovation and enterprise. Ranked among the top 500 universities globally, it is a dynamic, research-led institution with a strong reputation for academic excellence. UL offers a wide range of subjects, from engineering to arts.
THE PROJECT
This video campaign was designed to attract students by showcasing the university’s unique selling points (USPs) and course offerings. The campaign featured three different versions, each tailored to distinct audiences.
MY ROLE
I utilized existing footage from the university’s archive and previous campaigns to create a mashup video. With the provided text, my challenge was to craft a distinctive and original piece by leveraging my experience in video editing, applying motion effects, and selecting the perfect music for the campaign.
EDITORIAL PROJECTS
THE PROJECTS
Displayed from top to bottom are eBooks created for various clients, a Failte newspaper insert, Lisney’s annual report, Dublin Economic Monitor publications, Weir & Sons’ in-house newspaper, and Integrity360 eBooks.
MY ROLE
My role in these projects included template creation, layout design, and image selection, collaborating closely with a content writer to ensure the text fit appropriately within the available space.
INFOGRAPHICS SELECTION
THE CLIENTS
Displayed above is a selection of infographics I created for clients, including Special Olympics and Symantec, among others.
THE PROJECTS
These infographics were developed as marketing collaterals, integrating text, images, icons, charts, and other graphical elements to visually represent complex information.
MY ROLE
I conceptualized and designed each infographic to effectively convey complex information through visually engaging and clear graphical representations.
EUROPEAN FOOTBALL WEEK
THE CLIENT
Special Olympics is a global nonprofit organization dedicated to promoting sports, health, and leadership opportunities for individuals with intellectual disabilities, fostering inclusion, empowerment, and acceptance through year-round training and competitions.
THE PROJECT
As part of European Football Week campaign, I collaborated in the creation of various assets, including the hero video above. This initiative engaged local football communities, federations, CSR programs, clubs, foundations, and NGOs in organizing inclusive events for children and youth with intellectual disabilities.
MY ROLE
I managed the creative direction, storyboarding, motion design, and video editing for the project. My goal was to craft a video that effectively communicated the organization’s message through dynamic, energetic, and inspiring storytelling. All text was provided by the client.